マーケティング研究アカデミージャーナル

1528-2678

音量 28, 問題 4 (2024)

研究論文

Healthy Engagement: Digital Marketing's Influence on the Pharma Sector

  • Rajaprabakaran Rajendran and Yavana Rani S

研究論文

Utilization of Information Systems to Enhance Customer Relationship Management

  • Arshi Naim, Ruth Felicita F., Geetika Parmar and Garima Kohli

研究論文

Analysis of the Influence of Knowledge Management Practices and Systems on Firm Performance

  • Dennis Joseph, Souvik Roy, Amar Raju, Saravanan D and Santosh Kumar Yadav

研究論文

Studying the Effects of Mindfulness Practices on Stress Reduction and Employee Well-Being

  • Rishu Roy, Prabhakaran J, Rupali Bipin Sheth, Vanita Joshi, Mohd Naved and Palak Sukhija

総説

A Critical Analysis of Corporate Social Responsibility in Context to the Provisions of 'The Companies Act, 2013' of India

  • Bhagawan Chandra Sinha, Archana Kumari, Yamini Pandey, Pallavi Tandon and Bhavna Agrawal

総説

Artificial Intelligence's (AI) Role in Higher Education- Challenges and Applications

  • Niti Saxena, Arvind Kumar, Purvi Makwana, Gayathri Band, Ganesh Ramesh Teltumbade and Ilankumaran G

総説

“Electronic Word of Mouth Communications: Motivations and Drivers for Consumer Engagement”

  • Ravi Kumar JS, Budagavi Anupama, Venkata Naga Manjula P, Sheenam Gogia, Narayana Reddy T and Syed Mohammad Ghouse

研究論文

Water Conservation Faucet Attachment

  • Diya Singhal and Aanya Jain

研究論文

A Study on Impact of COVID-19 on Unemployment in India

  • Tamanna Gupta, Rool Lal Sharma and Ajay Kumar Sharma