マーケティング研究アカデミージャーナル

1528-2678

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A Critical Analysis of Corporate Social Responsibility in Context to the Provisions of 'The Companies Act, 2013' of India

Bhagawan Chandra Sinha, Archana Kumari, Yamini Pandey, Pallavi Tandon and Bhavna Agrawal

The practise of conducting business in which companies make a visible contribution to the entire ecosystem in which they operate is known as corporate social responsibility, or CSR. Companies that practice social responsibility don't just focus on actions that increase their profits; they also consider inclusive growth and sustainable development. Organizations use CSR to match their business operations and expansion with their social, environmental, and economic goals. CSR is thought to create a company's goodwill and brand equity among customers and the general public. The Hallmark of business is to not only concentrate on the bottom line like profit but should focus on three bottom people, the planet, and profit. When they say "society," they refer to the global concern for ecology, the environment, or sustainable business. Government regulations (Section 135 of “The Companies Act, 2013”, under rules of 2014, Schedule VII) stipulate that companies with net worth, turnover, or profit after tax (PAT) above a certain threshold must contribute 2% of their net earnings over the previous three years to social development, report on their annual report, or provide an explanation This paper focuses on “The Companies Act, 2013” requirement for mandated spending and disclosure of CSR initiatives. The study also addresses the main flaws in the provision that may prevent it from being used in practice. This paper is both exploratory and descriptive as it analyses the CSR phenomenon in the context of "The Companies Act, 2013" and at the same time collects data through a survey method that tries to deliver information and explicit knowledge in the public domain.

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