マーケティング研究アカデミージャーナル

1528-2678

抽象的な

Formation of Efficient Collaborative Relationship in Supply Chains: A Shared Relational Identity based Framework Approach

Abhay Jain, Tinu Jain, Megha Jain and Palakh Jain

Resources spent on forming a collaboration with desired partner firms in the supply chain is not a widely researched topic especially tie-ups between varying sizes of firms measured on the basis of their resources. There is a lack of frameworks for collaborative relationships between lesser powerful firms and more powerful firms, for improved performances. The paper proposes a framework based on proactive catalysing strategies for the efficient formation of collaborative relationships with prized partnerships for all firms. Three steps model for scale development for item generation was followed by EFA, CFA, and Path analysis was conducted using AMOS. A survey of 193 valid responses from 32 firms was conducted. As the efficiency of the collaboration formation attempt influences the overall performance of collaboration, it is expected to improve the overall firm’s performance. The standard path coefficients of the model show that they are highly related to the higher level construct of shared relational self.

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