マーケティング研究アカデミージャーナル

1528-2678

音量 27, 問題 6 (2023)

総説

Blockchain for the Future of Sustainable Supply Chain Management in Industry 4.0

  • Veena Prasad Vemuri, Somanchi Hari Krishna, Chetan V Hiremath and Dinesh Gupta

研究論文

Impact of Macroeconomic Variables on Gross Domestic Product: An Empirical Study

  • Sasmita Nayak, Tania Dehury, Rashi Taggar and Pabitra Kumar Jena

総説

Breaking Barriers: Exploring Shopper Attitudes and Responsibility towards Sustainable Bags

  • Rashi Taggar, Sasmita Nayak, Tania Dehury and Pabitra Kumar Jena

研究論文

Factors Influencing Customer′s Purchase Decision towards AMUL′s Camel Milk in India

  • Nitish Kumar Singh, Harishchandra Singh Rathod, Alagawadi M.V., Mohan Bailpattar, Ajay Daimari, Kiran Kumar and Shruta Patil

総説

A Study on Consumer′s Perception, Preferences, and a Myth towards Eco friendly Products and Marketing with Reference to South India

  • Chokkamreddy Prakash, Kasireddy Sandeep Reddy, Nannuri Srikanth Reddy and Adhireddy Sandeep Reddy

総説

Mature Customers: What Drives them for Online Shopping

  • Prashant Kumar Rai and Sanjay Kumar Kar

総説

Impact of COVID−19 Lockdown on Unemployment in India−A before, during and after Analysis

  • Nayamath Basha S, Shaik Mahaboob Syed, Saraswathi R, Kattamuri Satish and Kotigari Reddi Swaroop

研究論文

Brand Love Research: A Bibliometric Review

  • Saradhi Gonela and Ramkrishna Dikkatwar

研究論文

Technology Adoption by Indian Women Entrepreneurs: An Enabler or Differentiator?

  • Sukhmeet Kaur, Rinku Mahindru, Sadhna Bagchi, Raghavan Srinivasan, Smruti Rekha Sahoo, Darshana Devi and Ravindra R. Kaikini