Prashant Kumar Rai and Sanjay Kumar Kar
The COVID-19 pandemic has made the internet the major channel for shopping across countries. The advent of the internet and its rapid penetration in developing economies like India has also significantly increased online shopping. This study examined the various factors that affect the online purchase intention among customers whose age is 50 years and above, who constitute a significant proportion of the consumer market in India. The study uses Partial least square modeling to validate the research model. Findings suggest that the “performance expectancy, effort expectancy, facilitating conditions, social influence” are significant factors impacting online shopping.