Brian G. Nagy, Arielle A. Gonzalez
Founded in 2001, Sims Management, Inc. provides polysomnograms and numerous sleep study services to its patients, as well as develops treatments for a variety of sleep disorders, including sleep apnea, narcolepsy, and R.E.M. sleep behavior disorder. This case chronicles the decisions of Dr. Samuel Sims, the founder of Sims Management Inc., during the reorientation of his original focus of conducting sleep examinations and studies in large-scale, stand-alone sleep centers, to conducting similar services within already established hospital center locations. Sims Management has now grown to operating in 30 regional healthcare facilities in the United States through Dr. Sims’ efforts to overcome many strategic challenges faced by new venture leaders. The company’s growth strategies have been very unique through the past two decades of slow and steady industry growth, and still continue to evolve. Moreover, numerous challenges still remain to be addressed by Dr. Sims as he leads Sims Management through its elongated growth stage of development.