Artem Vasiliev
The study models a university management system through the example of entrepreneurial education. The system includes two components: quality of education and university competitiveness. The purpose of the research is to study the correlation between the theoretical categories “quality of education” and “university competitiveness” and the competitiveness management methods applicable to entrepreneurial universities. This will help to determine the interaction between the education quality management subsystem and the university competitiveness management subsystem, which will solve the scientific problem of the theoretical understanding of the interdependence of these subsystems.
The comparative analysis of the theoretical approaches of American and Russian entrepreneurial universities revealed theoretical and methodological differences in the methods of managing university competitiveness and the quality of education.
As a result, it was determined that quality and/or competitiveness should be developed only after laying out clear priorities, taking into account the threats and opportunities arising from the current development stage of the university. If there are no threats to the vital university interests, the priority should be given to the quality of education. If the university has not achieved its sustainable development goals, the priority should be the university competitiveness development.