Vladimir Zotov, Natalia Frolova, Valeriy Prasolov, Aliya Kintonova
Modern entrepreneurship education does not fully meet the labor market requirements to young professionals. The purpose of the research is to give credibility to the pedagogical conditions for the case study method application in entrepreneurship education, as well as to verify their effectiveness. The research presents the developed model of the effectiveness of case studies in entrepreneurship education. Faculty survey and the results of the first stage of student research demonstrated students’ interest in case studies and positive motivation for working with them. However, case study skills appeared to be low. The article makes an experimental assessment of the pedagogical conditions for the effectiveness of case studies. It was established that an integrated approach is required for the effective use of the method. It is necessary to prepare faculty for both case development and discussion moderation; to determine the place of the discipline in the overall structure of entrepreneurial competencies in order to develop cases in the relevant disciplines taking into account professional motives, interests, needs and goals of students; to motivate students to work with cases. The pedagogical conditions are implemented by using previously developed cases when teaching business disciplines. When implementing the pedagogical conditions for the effectiveness of the method, the teaching of business disciplines is improved, all process participants become equal partners, the professor acts as a moderator and students work individually.