マーケティング研究アカデミージャーナル

1528-2678

第26巻 特別問題1

研究論文

Sustainability For Businesses: Marketing and Finance Persepective

  • Aruna Dev Rroy, Uma Gulati, Srilalitha, Girija Kumar Sagi, Kavitha R Gowda

総説

To Be Digital or Not To Be

  • Florie Mazzorana

総説

Impact of Customers Opinion about Social Media Advertisement on Buying Behaviour Model Based Approach

  • Rajendran Arun Prasath, Veluchamy Ramanujam, Kasilingam Lingaraja, Ammani Ammal, Solomon K Peter and Parthiban

研究論文

Mint Next Emerging Market

  • Ratna Vadra

研究論文

Covid-19: Marketing Strategies and Innovation In Retail

  • Eduardo Rocha de Oliveira, Graziela Oste Graziano Cremonezi, Jacir Leonir Casagrande and Alvaro José de Souto

研究論文

Goal-Setting Theory and Gamification In Mobile Fitness App Engagement: A Pilot Study

  • Pg Mohd Auzae Pg Arshad, Rohaizat Baharun, Norzaidahwati Zaidin

研究論文

The Impact of Online Offers Wooing Young Customers

  • Shino P. Jose, Siji Cyriac and Vijay Kuriakose