戦略経営アカデミージャーナル

1939-6104

第20巻 特集2(タイトル:マーケティングマネジメントと戦略立案)

研究論文

Digital Marketing: Implementation of Digital Advertising Preference to Support Brand Awareness

  • Doni Purnama Alamsyah, Indriana, Chyntia Ika Ratnapuri, Rudy Aryanto, Norfaridatul Akmaliah Othman

研究論文

Transformational Leadership, Organizational Culture and Organizational Performance: A Study of General Insurance Industry in Indonesia

  • Eka Listiani Kartono, Hendrawan Supratikno, Innocentius Bernarto, Niko Sudibjo, Rudy Pramono

研究論文

The Support of Market Orientation and Creation Value to Competitiveness of SMEs

  • Pande Putu Buda Prasada, Erie Febrian, Rita Komaladewi, Wa Ode Zusnita

研究論文

Prediction of Sales Based on an Effective Advertising Media Sale Data: A Python Implementation Approach

  • Ahmad M. A. Zamil, Nawras M. Nusairat, T. G. Vasista, Marwan M. Shammot, Ahmad Yousef Areiqat

研究論文

An Analysis of Economic, Environmental, and Social Impacts of Jasmine Rice Farming in Dokkhamtai District, Phayao Province, Thailand

  • Warach Madhyamapurush, Mohntohn Srisuk, Krisada Tussama, Pannanat Saksirikhun, Numtip Smerchuar

研究論文

Customer Satisfaction measurement of E- Banking Service Quality in Riyadh, Saudi Arabia

  • Nihayah Mahrakani, Marwan M. Shammot, Nawras M. Nusairat, Ahmad M. A. Zamil, Ahmad Yousef Areiqat,

研究論文

Measuring the Impact of Governance Pillars on the Auditing Quality

  • Alaa Saleh Abdallah, Mohammed zuhair majeed & Ahmed Mohammad Hamzah

研究論文

How to Build a Brand: Inside an Indian Customers mind?

  • Mithun S Ullal, Iqbal Thonse Hawaldar, Vishal Samartha, Suhan Mendon, Anantha Padmanabha Achar, Ankita Srivastava

総説

Analysis of the Impact of Film Tourism on Tourist Destinations

  • Esther Velasco-Ferreiro, María Concepción Parra-Meroño, Eugeni Osácar-Marzal, Miguel Ángel Beltrán-Bueno

研究論文

Team Diversity and Project Performance: Role of Trust and Absorptive Capacity in it Industry

  • Kanwal Iqbal Khan, Mário Nuno Mata, Fatima Hameed Khan, José Moleiro Martins, João Xavier Rita, Rui Miguel Dantas.

研究論文

The Role of Intellectual Capital in Shaping Business Performance: Mediating Role of Innovation and Learning

  • Mário Nuno Mata, Hira Aftab, Jose Moleiro Martins, Sumira Aslam, Muhammad Ussama Majeed, Anabela Batista Correia, Joao Xavier Rita,

研究論文

Human Capital, Social Capital, Financial Strategy Performance, and Financial Sustainability

  • I Gede Cahyadi Putra, Ni Luh Putu Wiagustini, I Wayan Ramantha, Ida Bagus Panji Sedana

研究論文

The Effect of Top Management Support and Non-Accounting Ownership on (Abc) Adoption Among Jordanian Manufacturing Companies

  • Mohammad Jebreel, Mohammad ALDweiri, Monir AL-Hakim, Abd AL-Salam AL-Hamad.

総説

Good Governance Practices for Waqf in Malaysian Higher Education Institutions (HEIs)

  • Rohayati Hussin, Sharifah Zubaidah Syed Abdul Kader, Nurul Mazrah Manshor, Salmah Roslim, Irinah Mohamad Sirat

総説

An Overview of Management Control Theory

  • Rui Silva, Margarida Rodrigues, Cidalia Oliveira, Marcio Oliveira, C. Machado-Santos

研究論文

A Fuzzy Approach Analysis of Halloumi Cheese in N.Cyprus

  • Ihsan Erol Ozçil, Ismet Esenyel, Ahmet İlhan

オリジナル記事

Transformational Leadership and its Impact on the Job Performance at Great Municipalities in Jordan

  • Mohammad M. Taamneh, Areej Zuhdy Alshboul, Mohammad Fathi Almaaitah

総説

Implementation of the Defense Public Policy Defend the State in Indonesian Universities

  • Lukman Yudho Prakoso, Gazali Salim, Julian Ransangan, Subhilhar, Agus Indarjo, Yusriadi Yusriadi

研究論文

The Challenges of Application of Forensic Accounting in Jordan

  • Haitham Mamdouh Al Abbadi, Badi Alrawashdeh, Mohammed Nadem Dabaghia & Riyad Neman Darwazeh

研究論文

Investigating Celebritism Phenomenon on Twitter (Semiotics Analysis Trending Topic)

  • Andi Sadapotto, Muhammad Hanafi, Dahlang Bahang, Nicodemus Bisse, Taufiqurrahman Baharuddin, Saidna Zulfiqar Bin Tahir, Yusriadi Yusriadi

総説

Evolution of Fashion Marketing and Communication: Systematic Literature Review

  • Bárbara Castillo-Abdul, Sabina Civila & José Daniel Barquero Cabrero

総説

UAE Islamic Banks Debranding & Rebranding: A Case Study

  • Sunder Ramachandran, Djamel Eddine Laouisset

研究論文

The Career Choice Motivation in View of Maslow's Hierarchy in Innovative Economy: The Case of Russia

  • Sergey Yevgenievich Barykin, Irina Vasilievna Kapustina, Olga Vladimirovna Kalinina, Aleksey Parshukov, Igor Aleksandrov, Marina Fedorova, Varvara Maksimovna Poberezhnaya, Eduard Overes

研究論文

Impulsive Buying of Five Star Hotel Jakarta: Effect New Normal Era Mediated of Price and Promotion

  • Amelda Pramezwary, Juliana, Rudy Pramono, Jimmy Muller Hasoloan Situmorang, Sheren Laurensia Salim & Felicia Christina

研究論文

Does Passion Matter in Career Interest in Generation Y and Z?

  • M. Ichsan, Diena Dwidienawati, Yosef Dedy Pradipto

研究論文

The Price of Lockdown in Russia

  • Yuri V. Kozyr, Oksana V. Teveleva

研究論文

H2H Marketing: Putting Trust add Brand in Strategic Management Focus

  • Philip Kotler, Waldemar Pfoertsch & Uwe Sponholz

研究論文

The Impact of Financial Performance on Earnings Management Practice Behavior(An Empirical Study on Financial Companies in Jordan)

  • Ashraf Mohammad Salem Alrjoub, Salam Nawaf Almomani, Atallah Ahmad Al-Hosban, Mahmoud Izzat Allahham

研究論文

Transformational Capacity Performance of School Leaders in Indonesia

  • Bernadetha Nadeak, Sasmoko, Elferida Sormin, Yasinta Indrianti, Abu Yazid Abu Bakar,

研究論文

Inter-Regional Cooperation in Improving Welfare and Resolving Poverty in Indonesia

  • Aji Primanto, Ali Mukti Tanjung, Mananda Situmorang, Ahmad Mukti Karim, Linda Puspitasari, Nelvitia Purba, Rudy Pramono & Muhlis

研究論文

Opportunities for the Development and Promotion of Traditional Bamboo Craft as Tourism Products

  • Rudy Pramono, July Hidayat, Cherry Dharmawan, Sabrina Oktaria Sihombing, Juliana & Sandra Maleachi

研究論文

Exploring Intention to Enroll University using an Extended Stimulus-Organism-Response Model

  • Rocky Nagoya, Innocentius Bernarto, Ferdi Antonio, Rudy Pramono, Albert Surya Wanasida, Agus Purwanto

研究論文

Performance is Affected by Leadership and Work Culture: A Case Study from Indonesia

  • Indra Prasetyo, Esa Wahyu Endarti, Budi Endarto, Nabilah Aliyyah, Rusdiyanto, Sri Suprapti, Chandra Kartika, Ruddy Winarko, Chamariyah, Dwi Lesno Panglipursari, Muninghar, Nur Halimah, Aminatuzzuhro, Mei Indrawati, Onong Junus, Mohammad Herli, Hafidhah, Nanik Kustiningsih, Gazali, Adriani Kusuma, Muslimatul Aina, Isnain Bustaram, Zef Risal, Zainurrafiqi, Siti Salama Amar, Khoiroh Umah, Susan Novitasari Khadijah, Mono Pratiko Gustomi, Hendra Irawan, Arif Syafi'ur Rochman, Dini Ayu Pramitasari, Nawang Kalbuana, Muchsin Zuhad Al-asqolaini

研究論文

The Improvement Production and Efficiency of Upland Rice in Boyolali District Central Java, Indonesia

  • Dewi Sahara, Budi Hartoyo, Forita Dyah Arianti, Atman, Idaryani, A.Yulyani Fadwiwati, Lis M. Yapanto, Rita Indrasti

研究論文

Increasing Fruit Yields and Income of Red Chili Farming by Using Chemical and Biological Fertilizers in Rainfed Rice Fields

  • Jefny B. Markus Rawung, Atman, Dewi Sahara, Rita Indrasti, Idaryani, Muhammad. A. Mustaha, A. Yulyani Fadwiwati, Lis M. Yapanto

研究論文

The Sustainable Consumption of Slow-Moving Consumer Goods in Omnichannels

  • Issarin Kulchitaphong, Mariusz Urbanski, Singha Chaveesuk, Wornchanok Chaiyasoonthorn

短いコミュニケーション

Modern Concept of Philosophy of Human Resources Management

  • Alona Obozna, Hanna Burdelna, Iryna Savarina, Olena Orlova, Iryna Bondarchuk-Chugina, Olena Havrilova

研究論文

The Place and Role of Digital Twin in Supply Chain Management

  • Sergey Yevgenievich Barykin, Andrey Aleksandrovich Bochkarev, Evgeny Dobronravin, Sergey Mikhailovich Sergeev

研究論文

An Impact of Covid-19 on Virtual Learning: The Innovative Study on Undergraduate Students of Mumbai Metropolitan Region.

  • Gaikar Vilas B, Joshi Bharat M, Bhadane Jaywant, Nilesh S. Mhatre, K. Chitra, Sunitha Cheriyan & Rane Caroleena G

研究論文

Improvement of the Methodology for Assessing the Level of Innovative Activity in the Regions of the Republic of Kazakhstan

  • Sabirova rysty, Troyanskaya Marija Aleksandrovna, Utepkaliyeva Kansulu, Kunanbayeva Kymbat, Nurgaliyeva Almagul Shaimuratovna, Zeinullina Aigul Zhumagalievna, Alimbay Sairangul Habibullovna

研究論文

Sustainable Hotel Development

  • Troyanskaya Marija Aleksandrovna, Dugalova Gulnar Nazhmidenovna, Adietova Elmira Mizamgalievna, Berstembayeva Rysty, Bekmagambetova Gulmira, Abdikarimova Madina, Niyazbekova Shakizada

研究論文

Management of Sustainable Development of Tourism in Cross-Border Territories

  • Madysheva Asem Maratovna, Imangulova Tatyana, Khudzhatov Mikail Bekzadaevich, Yeginbayeva Aigul Yessengalievna, Zhaxybekova Dinara, Zhalbinova Saule Kalievna, Niyazbekova shakizada

研究論文

Analysis of Human Resources Management Practices in Higher Education Institutions: A Study on Kazakh Universities

  • Zhandos Kudaibergenov, Ainur Abilkassym, Bibigul Izatullayeva, Gulzhan Agabekova, Gulzhamal Koptayeva

研究論文

RMC and Firm's Performance Should the Establishment Remain Voluntary for Listed Companies in Malaysia?

  • Flicia Rimin, Imbarine Bujang, Alice Wong Su Chu, Jamaliah Said

研究論文

Performance of Human Resources in Nonprofit Organizations - What Really Counts?

  • Marlene Sousa, Rui Silva, Tânia Santos, Márcio Oliveira

研究論文

The Impact of Big Data on Enterprise Resource Planning (ERP) In Jordanian Commercial Banks

  • Khaled Khalaf Alzureikat, Wasfi Abdul Kareem Alkasassbeh, Yoshifumi Harada, Emad Ali Kasasbeh, Adel Sallom,

研究論文

Inbound and Outbound Tourist Flows: Assessment of the Impact of Internal and External Factors

  • Liubov Ivchenko, Nataliia Pohuda, Tetyana Prymak, Mario Nuno Mata, Jose Moleiro Martins, Joao Xavier Rita, Rui Miguel Dantas, Ruslana Mamchur

研究論文

Influence of Readiness Measures on Planning Tourism Digital Shift

  • Shahryar Sorooshian, Noor Azlinna Azizan, MD Yusof Ismail

研究論文

Earnings Management is Affected by Firm Size, Leverage and ROA: Evidence from Indonesia

  • Nawang Kalbuana, Budi Prasetyo, Pribadi Asih, Yenni Arnas, Suse Lamtiar Simbolon, Alwazir Abdusshomad, Benny Kurnianto, Rudy, Kardi, Riyanto Saputro, Yohana, Maylia Pramono Sari, Rosy Aprieza Puspita Zandra, Dini Ayu Pramitasari, Rusdiyanto, Gazali, Indah Ayu Johanda Putri, Muhammad Nazaruddin, Muh. Rezky Naim, Fadilla Muhammad Mahdi,

研究論文

The Efficiency and Effectiveness of the Cyber Security in Maintaining the Cloud Accounting Information

  • Salam Nawaf Almomani, Mohammad Shehab, Mohannad Mohammad Al Ebbini, Almohannad Ali Shami

総説

Human Resource Strategies during and Post-Covid-19 in South African Farms

  • Sthokozile Mamba, Andrisha Beharry-Ramraj, Pfano Mashau

研究論文

Improving Understanding on Determinant of Environmental Disclosure and Moderating Effect of Corporate Governance

  • Badingatus Solikhah, Aini Asfiani Puteri, Edi Sarwono, I Gusti Ketut Agung Ulupui, Mamdouh Abdulaziz Saleh Al-Faryan

研究論文

Implications of Corporate Social Responsibility on Credit Rating: A Context of Developing Economy

  • Muzammal Ilyas Sindhu,Mário Nuno Mata,Muhammad Naveed,Pedro Neves Mata,Jéssica Nunes Martins,Anabela Batista Correia,João Xavier Rita,

研究論文

Impact of Non-Monetary Factors on Retention of Higher Education Institutes Teachers through Mediating Role of Motivation

  • Mario Nuno Mata, Syeda Sonia Tabassum Anees, Jose Moleiro Martins, Syed Arslan Haider, Samrena Jabeen, Anabela Batista Correia, Joao Xavier Rita

研究論文

Online Education Adopted by the Students of Business Science

  • Sarfraz Hussain, Nisar Ahmad, Abdul Quddus, Muhammad Rafiq, Tien Phat Pham, Boris Popesko

研究論文

The Price in French Contract Law after the 2016 Reform

  • Pierre Mallet, Zeana Ghanim Abdijabar & Najlaa Flayyih

研究論文

Healthcare Industry Challenges and Potential Opportunities in the Uae. A Review Paper

  • Salama Jamal Rafeea, Samer Ali Al-Shami, Khaled Mohammed Alkaabi,Nurulizwa Rashid

研究論文

Key Success Factors and Framework of Fundraising for Early-Stage Startups in Thailand

  • Ajaree Thanapongporn, Ronnakorn Ratananopdonsakul, Warayutt Chanpord

短いコミュニケーション

Talent Management, the Success Function of Human Resources Management

  • Ahmad F. Alheet, Suleiman Al-Lawzi, Loona Shaheen, Ahmad Yousef Areiqat &Ahmad. M.A. Zamil

研究論文

The Sharing Economy and Digital Logistics in Retail Chains: Opportunities and Threats

  • Sergey Yevgenievich Barykin, Irina Vasilievna Kapustina, Olga Vladimirovna Kalinina, Victor AndreevichDubolazov, Cesar Armando Nunez Esquive, Poberezhnaya Varvara Maksimovna, Petr Sharapaev

研究論文

Artificial Intelligence and its Drastic Impact on E-Commerce Progress

  • Ahmad Yousef Areiqat, Ahmad Fathi Alheet, Rasha A. A. Qawasmeh & Ahmad M. Zamil

研究論文

Advancement of Ranking System in Jordanian Universities Considering the Management Departments Theoretical Framework

  • Ahmad F. Alheet, Ahmad Y. Areiqat, Ahmad Al Adwan, Ahmad M. Zamil, & May Mousa Ahmad

研究論文

Personnel Management Innovations in the Digital Era: Case of Russia in Covid-19 Pandemic

  • Elena Rostislavovna Schislyaeva, Kristina Sergeevna Plis

研究論文

Digital Technologies for Personnel Management: Implications for Open Innovations

  • Sergey Yevgenievich Barykin, Irina Vasilievna Kapustina, Olga Aleksandrovna Valebnikova, Natalia Viktorovna Valebnikova, Olga Vladimirovna Kalinina, Sergey Mikhailovich Sergeevm, Marisa Camastral, Yuri Putikhin, Lydia Volkova

研究論文

Digital Innovation in Process Management

  • Galina Yuryevna Silkina, Svetlana Shevchenko, Petr Sharapaev

研究論文

Social Media's Impact on Business & Community

  • Ahmad Al Adwan, Ahmad M. A. Zamil, Ahmad Yousef Areiqat

研究論文

Innovations in Logistics Networks on the Basis of the Digital Twin

  • Elena Rostislavovna Schislyaeva, Egor Alexandrovich Kovalenko

研究論文

Perception of Banks' Branding and Customer Satisfaction in the Nigerian Banking Industry

  • Kehinde Adekunle Adetiloye, Samson Igbinoba Osifo, Tochukwo Chibuzor Okafor, Areghan Akhanolu Isibor

研究論文

Factors Influencing the Rapid Growth of Online Shopping during Covid-19 Pandemic Time in Dhaka City, Bangladesh

  • Dewan Golam Yazdani Showrav, Md. Arif Hassan, Sayedul Anam, Anuz Kumar Chakrabarty

研究論文

Developing the Physical Distribution Digital Twin Model within the Trade Network

  • Sergey Yevgenievich Barykin, Irina Vasilievna Kapustina, Sergey Mikhailovich Sergeev, Olga Vladimirovna Kalinina, Viktoriia Valerievna Vilken, Elena de la Poza, Yuri Yevgenievich Putikhin, Lydia Vitalievna Volkova

研究論文

Effect of Quality Control Standard 220 in Audit of Financial Statements: Evidence from Jordan

  • Shaher Falah Al-Aroud, Saleh Mohammed Al-Sayyed, Hanan Ali Alawawdeh