総説

A Study on the Effect of 4P′s of Marketing Mix on Retailer′s Satisfaction towards Lubricant Sprays

• Ajith Kumar S, Ramesh Babu S, Prateeba Devi J, Pathamuthu P and Pooja Shree KS

総説

Sustainability, Green Marketing & Solid Waste Management: A Bibliometric Analysis

• Surjit Kumar Kar, Saroj Kanta Biswal, Konda Jayasimha Reddy and Manish Verma

総説

An Analysis of Online and Offline Shopping Behaviour, with Respect to buying Decisions of Urban Families towards Electronic Goods

• Shweta Tewari and Shreyas Raikar

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Consumer Dilemma: Investigating the Halal Food Purchase Behaviour of Muslims in A Secular Economy

• Mustapha Iddrisu, Mustapha Abdul-Hamid Bawre and Mahmoud Abdulai Mahmoud

総説

Impact of UPI on Impulsive Buying Behaviour

• Mary Auxilia and Gopinath S

総説

Model Building in the Capital Market Analysis for Attaining Sustainable Development of the Indian Economy

• Raja Babu P

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Unlocking the Potential of Rural Markets in India: Challenges, Opportunities, and Strategies

• Anish K Ravi

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Role of Brand Name in Influencing Purchase Decision- The Case of Fashion Industry

• Akanksha Choubey and Meenakshi Sharma

総説

The Effect of Telecommuting on Productivity : A Meta-Analysis

• Shweta Tewari

総説

`Effect of Push-up Notifications by Online Food Delivery Apps (OFD) on customer behaviour in Chennai

• Akash Anil and J Joseph Francis

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Research Perspectives and Trends of Board Diversity and Corporate Governance: A Review and Bibliometric Analysis

• Rinku Mahindru, Poonam Sethi, Nidhi Kapoor and Deepti Singh

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Analysis of Effectiveness of Social Media Marketing in the Digital Education Industry

• Satish G Athawale and Satish M Dhoke

研究論文

Factors Affecting Consumer Purchase Decision: Model Testing and Validation W.R.T. Hand Sanitizers′ Consumer Behavior

• Devi Prasad Kotni VV

研究論文

A Study on Technical Problems Related to ATM and Internet Banking Services: A Comparative Study between Andhra Bank and ICICI Banks

• Krishnamurthy Naidu S, Rambabu K, Rama Swathi R.S.V. and Satyanarayana D

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A Study on the Awareness of and Overall Brand Perception of Contact Tracing App for Covid 19 − The Case of Aarogya Setu App

• Elizabeth Devasia and Paarijat Joshi

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Labour Security and Urban Informal Women Workers: An Investigation of Selected Urban Areas of West Bengal, India

• Ashish Kumar Biswas and Chandrima Chatterjee

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Competency Assessment: Methods Used In Private Sector Companies

• Anitha Acharya

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Digitalization Effect of Financial Inclusion in Banking

• Animesh Shekhar, Birajit Mohanty and Sankersan Sarkar

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Key Factors to Analyze the Customer Adoption of Electric Two-Wheelers in India

• Srinivas Inumarthi and Ram Kishen Y

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Does Maslow′s Hierarchical Theory Hold Good in the Marketing Domain? Research and Review on Indian Context of the Theory

• Y Lakshman Kumar and Chitranka K

研究論文

What goes Well with our Product? Operationalizing Constructs in Anthropomorphism in Simple and Complex Products

• Gaurav Srivastava and Surjit Kumar Kar

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Influence of Capital Structure on Profitability: A Differential Analysis between Conventional Banks and Islamic Banks of Pakistan

• Mehak Rehman

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A Study on Factors Propelling the Adoption of Mobile Learning among Students and Instructors of Public and Private Universities in Pakistan

• Mehak Rehman