マーケティング研究アカデミージャーナル

1528-2678

音量 25, 問題 6 (2021)

研究論文

How Do Canadian Generation Y Consumers Use Social Media Websites?

  • Allen Lim Chong Guan, Goi Chai Lee and Peter Dell

研究論文

Socially Responsible Marketing and Brand Switching behaviour: Insights from Fmcg Industry During Covid 19 Pandemic

  • Ram Kishen Yelamanchili, Karthik Rajagopal, Aparna Jain and Bharati Wukadada

研究論文

Understanding Financial Inclusion In the Brics

  • Farid Ahmed, Roop Lal Sharma, R. Gopinathan

研究論文

Industry 4.0 Impact on Indian Industrial Workforce

  • Tarun Kashni, Neel Kumar Singh

研究論文

How Important A Role does Branding and Packaging Play In the Choices of the Youth

  • Boopalan Balu, Rajesh Jayapal, Ramanjaneyulu Mogili

研究論文

Prospects and Challenges of Microfinance as A Tool In Poverty Reduction

  • Meenu Sharma, Meenakshi Gupta, Roop Lal Sharma and Ajay Kumar Sharma

研究論文

Antecedents Influencing Continuance Usage Intention Of Wearable Activity Devices

  • Nishit Kumar Srivastava, Samyadip Chakraborty, Namrata Chatterjee and Anurika Vaish

研究論文

Facebook Advertising from Young Users Point of View

  • Muzamil Ahmad Baba, Syed Azher Ali, Zia ul Haq and Syeda Shazia Bukhari