マーケティング研究アカデミージャーナル

1528-2678

音量 27, 問題 5 (2023)

研究論文

Does Culture Influence Consumer′s Perception towards usage of Digital Banking Platforms (DBP)? A Comparative Study

  • Pushpender Kumar, Vaishali Agarwal, Subhash Kizhakanveatil Bhaskaran, Parul Yadav, Rhea Coelho, Indrawati and Sonali P. Banerjee

総説

Spiritual Tourism and its Impact on the Economy

  • Ritesh Sharma and Pragalbh Sharma

研究論文

Municipal Solid Waste Management: A Futuristic Research Direction using Bibliometric Analysis

  • Surjit Kumar Kar, Debasmita Panigrahi, Harshita Kulla, Ambika Singh and Shilpa Samanta

総説

Gen Z and Green Purchase Intention

  • Rashmita Saran, Rachita Kashyap and Sweta Singh

総説

Impact of Financial Literacy on Behavioural Biases and Investment Decision

  • Madhavi Ishwar Dhole, Rashmi Soni and Manoj Bagesar

研究論文

Adoption of AI and E-Commerce Improving Marketing Performance of SMEs

  • Anuj Kumar, Anoop Pandey, Purvi Pujari and Monika Arora

総説

Customer Centricity: A Strategic Necessity or Challenge for the Banks?

  • Srijanani Devarakonda, Viswanadham N and Vijaya T

研究論文

ICT for Promotion of Retail Banking in Digital India: A Study with a Focus on Housing Finance

  • Jacob Joju, Sankar Ganesh K, Ranjith K, Manoj P K and Prajith K

総説

An Empirical Study on Consideration of Technical and Fundamental Analysis by Retail Investors

  • Dileep Kumar Singh, Shailesh Kediya, Shyam Shukla and Shrikrishna Dhale