総説

Role of Internet Revolution and COVID-19 in the Digital Transformation of Indian MSMEs: A Review Analysis

• Ashutosh Rai and Jainendra Kumar Verma

研究論文

Entrepreneurial Marketing Drives MSME Sustainability? â?? Evidence from Indian MSMEs

• Gururaj Phatak and Pushpa Hongal

総説

The impact of the global pandemic (Covid-19) on Operation and Environment supply chain performance

• Ammar Bashatwah

研究論文

The Imapct of Mobile Wallet Services in Cash-Less Economy through the Digital Revolution

• Sreeram Kumar and Venu Madhav

研究論文

Branded Spices VS Local & Home Made Spices in India - Which is Preferred More and Why?

• Priyanka Dalmia and Vaishali Goel

研究論文

Women Empowerment in Digital India and the Kerala Knowledge Economy

• Manoj PK, Lakshmi, Sruthy Krishna and Reni Sebastian

総説

Antecedents and Consequences of Firm's Green Performance: The Moderation Role of Institutional Environment in West Azerbaijan Province, Iran

• Ramin Bashir Khodaparasti and Hooshmand Bagheri Garbollagh

総説

Food Waste: Behavioral Intent of Indian Consumers Yield of Food Security

• Varun Nayyar

総説

Bibliometric Analysis of Social Media as a Marketing Tool: A Co-authorship and Co-occurrence analysis

• Barkha and Seema Rathee

総説

Antecedents of Ecotourism Development: An Empirical Analysis of Case Study in Maharashtra

• Chitralekha Kumar and Kunal Jadhav

総説

IOS & Android Smartphones In India-Pricing and Marketing Strategy

• Jaskaran Singh Saini and Dinesh Kumar Saini

研究論文

Why Organizations Fail: The Role of Market Orientation and Entrepreneurial Orientation in Developing Managerial Diffusion Balance Model

• Zelimir W. Todorovic, Jun Ma Todorovic and Jiani Fan

研究論文

She Teams Brand Awareness and Effectiveness for Womens Safety: An Empirical Study In Hyderabad

• Vijaya Lakshmi, Debajani Sahoo and Achyut Telang

総説

The Impact of Ad Fast-Forwarding and Ad Repetition on Purchase Intentions: Investigating the Effect of Flow

• Ragu Prasadh Rajendran

総説

Funding Issues and Challenges of Conventional Energy Market In the Esg Conscious World

• Sumit Kumar

研究論文

Become an Open Innovative Organization: An Integration Conceptual Framework

• Munkaila Abdulai, George Cudjoe Agbemabiese, Peter Kwasi Kodjie and Ibn Kailan Abdul-Hamid

研究論文

The Impact of Actor Age on Seniors Oriented Advertising Effectiveness

• Senda Baghdadi and Hana Bennour

研究論文

Farmer Producer Organizations Behavioral Intentions towards Fourth Industrial Revolution Technologies Adoption

• Ganesh Kumar C, Meenakshi Sundaresan and Nitish Kumar Singh

研究論文

Text Mining for Decision Making of Refurbished Smartphone based on Amazon Reviews

• Abhishek Tripathi, Tripti Singh and Yatish Joshi

総説

BTL Advertising Tools and Marketing Communication - A Literature Review

• Bhagabat Barik and Snehashish Mukherjee

総説

An Indian Start-Up Brands Odyssey

• Ritu Srivastava and Piyush Gotise

研究論文

Attitude Towards Instagram Beauty Influencers Recommendations: Determinants and Impact on Purchase Intent

• Meryem Zoghlami and Asma Himmet

研究論文

Special Education and Training for the Differently Abled In the Ict Era: Evidence from the Knowledge Economy of Kerala In Digital India

• Rajagopal Nayar and Manoj P K

研究論文

E-Wallet Adoption among Indian Consumers: An Empirical Study

• Girish Santosh Bagale and Rajshree Srivastava

研究論文

Dynamics of Demographic Factors, Digital Usage and Choice of Crowdfunding In India

• Seeboli Ghosh Kundu, Girish G P, Aruna B and Sharon K Jose