Kalpana Solanki
Sunrise International is a sole trading firm based in Rajasthan, India who manufactures the animal feed which is used in multiple industries as a raw material and in cattle and poultry farms as a food supplement for animals. The company is a small scale industry which is facing a decline in the market share because of the new entrant competitors in the market who are using attractive promotion strategies to sell the product. Sunrise has neglected the aspect of promotion for long time in fact they have never used any kind of promotion strategies until now thus facing a reduction in the profit margins. This research will provide feasible solutions to the owner of the firm to end this problem as soon as possible.