Jaipal Rathod
In this modernized world, the use of smartphones or mobile phones have gained huge attention in changing the business landscape concerning the e-commerce market growth in India. India has been known to be increasing with many mobile subscribers with the forecast of second largest mobile cellular market after China. This has provided a bigger platform for the business developers to step in into the market and grow their business especially for e-commerce. This study has depicted the facts and factors that have supported the growth of e-commerce in India by the increasing number of smartphone users. The factors, issues and challenges that affect the ecommerce market in India has been explored in detail. The commercial transactions involved in e-commerce along with the buying and selling of goods and services by using smartphones have been implicated in this paper. This paper also focuses on the advantages and disadvantages of using smartphones in e-commerce industries in India. An empirical investigation has been done by conducting a survey process among the users for understanding the view of using smartphones for e-commerce. The study finds customers are more convenience and comfort while using smart phone in their shopping. The study also finds that most of the m-commerce customer are comparing the price variation while purchasing offline market and customer are secure more security for their payments of bills. The future recommendations for improving the e-commerce and m-commerce industries have been also implemented in this paper.