アカデミー・オブ・アントレプレナーシップ・ジャーナル

1528-2686

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The Impact of Strategic Planning On Employee Satisfaction at Kuwait University

Ma'ali M. Al-Yousufi

The aim of this study is to identify the impact of strategic planning on employee satisfaction at Kuwait University. Strategic planning was examined across three institutional strata (to be henceforth referred to as ‘levels’) which comprise the functional structure of Kuwait University as an educational institution, namely the: administrative, academic, and operational levels. The study’s population consists of all employees from all sectors of Kuwait University, where the total number of employees is 5239. A descriptive analytical method was employed in the proportional stratified random sampling conducted as the sole data collection methodology of the study. Electronic questionnaires were distributed to 600 individuals and 362 questionnaires were recovered, registering at a 60% response rate. The study used descriptive and regression tests to analyse the data obtained. The study finds that strategic planning, all three levels encompassed, has an impact on employee satisfaction at Kuwait University. The results of the study also show that all examined variables are of medium relative importance. The researcher therefore recommends that Kuwait University should work towards achieving a just allocation of working hours for faculty members. This would enable faculty members to raise their research productivity. The researcher also recommends providing faculty members with advanced facilities in order to support their academic research.

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