戦略経営アカデミージャーナル

1939-6104

抽象的な

The Effect of the Value Chain Management on the Competitive Advantage of the Community Enterprises Producing the Silk Products from Local Wisdom

Jantiraporn Sirinon, Warayu Sirinon

The research aimed to study the value chain management that affected the competitive advantage of the community enterprise, producing the silk products from local wisdom. The research samples ware 200 registered enterprise groups in Buriram province. They were derived by specific random sampling. The research instrument was a questionnaire. Data were analyzed by using frequency, percentage, mean, and standard deviation. The research hypothesis was also tested by a multiple regression analysis. The research was found that procurement (β=0.272, p<0.01), outbound logistics (β=0.191, p<0.01), human resource management (β=0.186, p<0.01), the organization’s infrastructure (β=0.172, p<0.01) and technological development (β=0.131, p<0.01) significantly affected a competitive advantage with a statistical level of 0.01. They could predict the results by 86.2 (AdjR2=0.862).