Eyad A. Shaban, May Mousa Ahmad
Due to the noticeable growth in the number of students, the number of higher education institutions, and the variance of their objective too, it has become hard to consider them as a homogeneous group. Prioritization of activities and choice of objectives have turned into a focal concern. At the same time, globalization leads to rising competitive pressures on institutions, in particular related to their position on global university rankings, for which their research performance is almost exclusively the measure. In this research will argue what is their impact on institutional behavior and strategy in order to avoid an adverse effect on diversity, rankings should only be used within defined groups of comparable institutions (classifications) and that the development of indicators to measure performance areas other than research needs to be developed.