戦略経営アカデミージャーナル

1939-6104

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Strategic Partnership Model in Developing the Local Art and Culture-Based Creative Economy

Hilmiana, Imas Soemaryani, Andreas Recki Prasetyo

The current development of the creative economy in Cikadut Tourism Village (Desa Wisata Cikadut) is one of the concerns of many parties and is expected to contribute to the Gross Domestic Product (GDP). This research aims to mainly identify the development process of the local district’s creative economy ecosystem based on local culture supported by the human resource competency of business actors. Besides, this study aims to identify the partnership model and investigate the effect of training and development on the welfare of business actors seen from their revenue. This research was conducted in Cikadut Village from April to September 2020. The method of this research is a descriptive analysis using a t-test. The results of this study reveal that Cikadut Village has the potential to be developed as the local creative district. In reaching that goal, there should be collaboration among the government, private sectors, community, academicians, and media. Besides, training and development can increase the welfare of business actors.

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