Larysa Dzhulii, Nadya Mironova, Iryna Stankevych, Marin Paunov, Oksana Syvak
Megatrends have a significant impact on the economy, strategic company management, forming clusters of new threats in relation to each object. This applies to such important new megatrends as “Industry 4.0” (cloud computing, Internet of things, smart businesses, products, and services, Big Date, cyber-physical systems) that is developing at a rapid pace and can be identified as one of the most important modern megatrends. The analysis of directions of development of the "Industry 4.0" concept is conducted, and the basic tendencies which change technological, innovative, and economic development in the conditions of the 4th industrial revolution are highlighted, one of them is the paradigm of cloud computing. The analysis of the development trends of the “Industry 4.0” concept and the current trends in the digital transformation of the economy shows that the cloud computing paradigm is one of the main trends that are changing technological, innovative, and economic development in the conditions of the 4th industrial revolution. The institutional structure of the information economy is being transformed: new forms and methods of economic activity are emerging. Cloud technologies are becoming dominant in the business-oriented segment of the information market, enabling companies to gain significant competitive advantages. However, such innovations are characterized by a high degree of technological and market uncertainty, and changes occur outside traditional socio-economic institutions.