Sun Jiajun
In order to accurately manage the development strategy of cultural and creative products, the cultural and creative products of the Palace Museum were analyzed from various perspectives. The Cultural and creative products of the Palace Museum have become one of the most valuable commercial IP addresses in China, even though they were few tourist souvenirs years ago. This paper analyzes the political, economic, social and technical factors of PEST analysis of cultural creative products. Contribute to the strategic management process of cultural and creative product development, help industry organizations to analyze and summarize the key influencing factors, and establish the ultimate strategic goals. It is very necessary to choose suitable development strategy and implement management. It is suggested that the research and development, creation and marketing of cultural and creative products should follow the policies of the times, take culture as the carrier, step out of the deep palace and truly integrate into the public life. Influence on other museums of the same type to play a leading role; it can provide important theoretical reference for cultural industry management research it is also of great benefit to carry forward China's traditional history and culture. Future research on the Palace Museum is a huge and farreaching subject, and the current exploration of any aspect is only the tip of the iceberg of the commercialization of traditional cultural IP.