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マーケティング研究アカデミージャーナル

1528-2678

抽象的な

Regression Modeling Approach To Women Entrepreneurs Financial Independence In Rural Uttar Pradesh: A Micro Finance Institution Perspective

Vandana Sonker and Rajeev Kumar Singh

The core objective of the study is to ascertain the factors that shape and sustain micro finance derived financial independence and empowerment. The study evaluated the impact of women entrepreneur’s ‘inclusion’, ‘market knowledge’, ‘entrepreneurial skill’, ‘resource usage’, ‘social awareness’ and ‘procedural simplicity’ on prospective beneficiary’s financial independence across rural areas. The study observed that inclusion (0.237***), market knowledge (0.080**), entrepreneurial skill (0.071***), resource usage (0.086*) reported significant influence. Further analysis of cross factor interaction revealed that considered socio-demographic aspects seem to interact significantly across time period of research.

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