Noor Azam Samsudin, Zuraini Alias, Noor Ullah Khan, Hanieh Alipour Bazkiaei
Microenterprises (MEs) play an integral role in both developed and developing economies. In Malaysia, these enterprises make up around 76.47% of total SME establishments (Department of Statistics, 2019). This research paper provides an overview of microenterprises based on secondary data and supportive literature. In addition, it provides critical insights into the problems related to microenterprise and business model practices significance how it essential for improving ME performance and productivity. Finally, it offers vital discussion and concludes the overall research.