Boonthong Uahiranyanona, Kanyamon Kanchanathaveekulb, Jaruaypornpat Leesomsiric, Tianchai Aramyokd
The current research aims to investigate the mediating role of meaningful work (MW) in Corporate Social Responsibility (CSR) participation and organisational citizenship behaviour (OCB) relationship. This research is of significance due to three aspects: 1. the combined analysis of CSR, novelty of OCB and MW; the relative impacts of corporate social responsibility perception vs. corporate social responsibility participation has not been previously done; 2. Impact of corporate social responsibility participation and corporate social responsibility perception is new and 3. This is the first study that examines these relationships across employees of different generations. Data were collected from 250 respondents working in hotels (four star) in Krabi, Thailand. For analysis of data, Partial Least Square-Structural Equation Modeling (PLS-SEM) technique and multi-group analysis was used. According to the results, CSR participation strongly influences work related outcome. Corporate social responsibility participation effect is on helping behaviour (HB) is strongest in Generation Y (Gen Y); while in Generation X (Gen X), corporate social responsibility perceptions strongly and indirectly affects HB via MW. This study results provide managerial implications that will benefit the hotel by managing the difference in generations to predict HB at work.