マーケティング研究アカデミージャーナル

1528-2678

抽象的な

Impact of Covid-19 Creating a Panic Buying

Sajjan Choudhuri

The fear of coronavirus has affected the consumers' mind and that impacted their shopping processes. The problem was people were more panic in this scenario and all of a certain purchase behavior and purchase intention has been changed. Therefore in this paper I studied various factors impacting the customer buying behavior like purchase intentions, Panic buying due to lockdown and increasing cases of COVID, along with that people started panic purchase. I matched COVID-19 prevalence rates and web queries by data analysis period and also performed correlation analyses in India to verify the hypothesis. A link study was carried out to explore the relationship of the incidence rates of COVID-19 with studies for defensive habits, wellbeing literacy and panic acquisitions.