Taweesak Roopsing, Thabhatr Artsri
Aim: This research purpose to study factors affecting the management success of small and medium enterprises, electrical and electronic industry.
Methodology: The sample group includes 293 entrepreneurs. The instrument was a questionnaire. Statistics used stepwise multiple regressions.
Finding: The results showed that the factors that affect the success of the management consisted of the following main factors and sub-factors: The main factors in terms of strategy formulation consist of sub factors: 1) establishing business goals, 2) production cost management and 3) have a different perspective on the business. All three factors that can predict the success of the management was 76.6% (R2=0.766). The main factors in terms of production management consist of sub factors: 1) modern production process and innovations, 2) understand the needs of customers, 3) create a network to do business, and 4) keep pace with changing technology. All four factors that can predict the success of the management was 48.6% (R2=0.486). The main factors in terms of technology and innovation consist of sub factors: 1) receiving information from after-sales service, 2) development of new technologies and innovations and 3) different products from competitions. All three factors that can predict the success of the management was 80.8% (R2=0.808) And the main factors in terms of the entrepreneurship consists of sub factors: 1) creativity of the executive and 2) have knowledge in business. All two factors that can predict the success of the management was 18.9% (R2=0.189).
Conclusion: Management is a good practice to achieve success. But in the process, there are many factors that contribute to the success of management. So business entrepreneurs need to focus and learn. Summary of factors that affect the success of management consists of 4 main factors and 12 sub-factors.