Amit Kumar Pandey, Satyasiba Das
eVehicle technology has been available in India for a decade, yet there has been less than appreciable production and adoption in the market. The possible reason for this is institutional void, which should not occur as there are several institutions to support it. We explore this phenomenon through qualitative study and find that despite the presence of institutions, failure of institutions occurs and are at times hidden due to external circumstances. This research maps the players and factors in the industry to illustrate this failure and define a model to better understand the business strategies adopted by firms in the presence of Institutional Voids. The future scope is suggested.