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マーケティング研究アカデミージャーナル

1528-2678

抽象的な

Consumer behaviour Towards Lifestyle Retailing Formats In Jammu

Mallika Sharma

Indian retailing picture has changed drastically because of the emergence of new economic policies and new retailing formats. he study also does detail analysis of retail formats with various stores and product attributes. The current study is qualitative in nature and focuses on five major retail formats that are prevalent in Indian market. Consumers behaviour depends on the various factors that influence their selection of retail formats for lifestyle products.

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