Muhammad Imran Qureshi, Mohammed Salim Mohammed Al Abbadi, Nohman Khan
In Oman, the logistics & supply chain sector had great attention from the government & considered an essential field for the development plans to boost the national economy. Last few years, it has become necessary to move to other sources that enhance economic diversification instead of the primary oil dependence. The Sultanate of Oman has been succeeded in choosing the logistics & supply chain sector as one of the main pillars of economic diversification within Oman Vision 2040. Nowadays, it becomes one of the popular sectors that play a vital role as a source of income, attract local & foreign investments. However, limited research is available on the effectiveness of logistics & supply chains in Oman. Therefore, this study aims to promote the performance of logistics & supply chain sectors by analyzing the challenges & opportunities, affecting the generate & soaring income sources, financial stability, & boosting the economic Diversification in Oman. This study focused on the challenges & opportunities in the logistics & supply chain management sector in Oman. It provided a theoretical framework to understand the institutes' performance through achieving diversification. A descriptive research design was chosen to be used in this study. The population target of this research is to focus on the logistics & supply chain sector in Oman, especially those related to free zones & industrial areas. A quantitative approach through questionnaire development was utilized. Data collection was distributed randomly to more than 200 respondents among subsidiaries in the free zones & the industrial regions. One hundred fifty completed questionnaires were returned & used in data analysis. The researcher tested the hypotheses related to the relationships proposed in the study model, & all hypotheses were accepted. The findings from this study have provided an academic contribution, an empirical contribution for companies & communities, & contextual & managerial contribution to the literature on logistics & supply chain with boosting the national economy.