国際起業家精神ジャーナル

1939-4675

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Analysis of the added value of honey in Indonesia (Case study at pt. Kembang joyo sriwijaya)

Dewi Masyithoh, Budi Hartono, Lilik Eka Radiati, Suyadi

The research was conducted to analyze the added value of agroindustry in the honey supply chain. Case study research method. Research respondents consisted of beekeepers, collectors, agroindustry, retailers, and consumers. Data analysis using quantitative descriptive and added value using the modified Hayami method. The results showed two supply chain lines of honey, namely channel I starting from breeders, collectors, agroindustry, retailers, and consumers, and channel II starting from farmers, agroindustry, retailers, and consumers. SI honey has better parameters than ipomoea honey and NTT forest honey when viewed from the efficiency of labor, added value, selling price, and conversion factor.

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