Panjehpour, Shahryar Sorooshian, Deepak TJ
Marketing strategy plays a significant role in construction industry. However, it depends on the rapid construction of buildings which is an advantage for customer satisfaction. Structural insulated panel (SIP) is a viable solution as a component of prefabricated house, particularly for wall and floor systems. This research focuses on the feasibility of SIP by scrutinising the significant parameters associated with the use of SIP in pre-, during and post-construction phases by seeking the view of industrial managers. The parameters discussed in this paper are cost, quality, recycled materials, construction time and maintenance. A survey was conducted through a questionnaire distributed among construction policy makers and industrial managers in two sections of demographics of respondents and technical aspects of use of SIP in the construction industry. A descriptive statistics method was adopted for presenting quantitative descriptions in forms of chart and histogram. The survey results indicate a remarkable demand for SIP in the construction industry and the need for conducting workshop as the effective ways of raising awareness among construction professionals on recent advancements of structural insulated panel in order to satisfy the construction strategic management.